UPDATE: September 14, 2024 – PIZZA JEANS in Citizen’s Market at Phipps Plaza is NOW OPEN! Go enjoy some great pizza!
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At Hexagon Signs and Wraps, we’ve had the pleasure of working on several exciting projects, but the latest one for Pizza Jeans truly brought creativity to the table. Owned and operated by Jeremy Gatto, Pizza Jeans takes the New York-inspired pizzeria experience and brings it to the heart of Atlanta with locations in Ponce City Market and Citizen’s Market at Phipps Plaza.
When Jeremy reached out to us for his new location inside Citizen’s Market, we knew this project would be special. He wanted to go bold with the design while maintaining a cohesive brand identity between his two locations.
Breaking the Mold with Custom Signage
Citizen’s Market, at one point in time, had a standard for its tenants for their signs to be the same frosted acrylic letters atop an up-lit ledge. However, we designed clear acrylic dimensional letters faced with yellow translucent vinyl in one of the variations of the Pizza Jeans logo. This design breaks away from the typical style in the food hall, making Pizza Jeans stand out with a vibrant pop of color and personality.
Bringing the Iconic Brand Identity to Life
The Pizza Jeans brand is recognized by many and Jeremy wanted to create a cohesive look across both locations. At the Ponce City Market location, a bold white and magenta checkered pattern is present along a prominent wall. For the new Citizen’s Market location, Jeremy wanted this design to continue, so we measured the stainless steel and brick counter side surfaces and brought them back to the shop to send proofs and print. Using high-quality strong bond vinyl, we wrapped two areas in the magenta checkered pattern, where one was beautifully illuminated by the existing LED lighting. The result? A pop of color and a visual draw for potential customers.
But that’s not all—an interesting yet memorable element of the Pizza Jeans brand is the Tibetan tiger pattern set against a soft orange-pink background. While it may seem like an unexpected choice for a New York-style pizzeria, it’s an expression of the owner’s unique vision for this brand. We applied this distinctive pattern to the longest stretch of the kitchen enclosure’s exterior wall, carefully wrapping around the brick corners to ensure a flawless finish. This element, while a challenge on brick, truly brought Jeremy’s vision to life and added a bold artistic flair to the space. It can be a great thing when customers ask questions! Example: “Why the tigers?” He just liked them, okay?!
Working with Tight Deadlines and High Stakes
As with any high-traffic space like Citizen’s Market, time is of the essence. We arrived for installation at 7AM, giving ourselves just two hours to complete the job before the food hall opened at 9AM. From the up-lit signage to the intricate murals, we had to move quickly. Our team worked efficiently, and the results speak for themselves.
Digital and Print Menus to Match
We didn’t just stop with the physical space. Hexagon Signs and Wraps also designed the digital and print menus for Pizza Jeans, ensuring the visual branding was cohesive across every customer touchpoint. These menus capture the fun, bold personality of Pizza Jeans, making the dining experience both flavorful and memorable.
Stay Tuned for Pizza Perfection
While Pizza Jeans at Citizen’s Market isn’t open just yet, it’s coming soon! Keep an eye on their Instagram at @pizzajeansatl to find out when you can visit and experience the delicious pizzas and cool vibes we helped bring to life. You can find Pizza Jeans at 3500 Peachtree St NE, Atlanta, GA 30326 within Citizen’s Market.
We loved working on this project with Jeremy and can’t wait to taste the pizza ourselves when it opens. At Hexagon Signs and Wraps, we’re proud to bring bold branding and unforgettable designs to life—whether it’s signage, wraps, or entire branding packages. Stay tuned for more exciting projects!